Wordmark refinement or a new mark
Built from what your firm already has, or from scratch if you are starting without one.
Service
Law firm brand and website design should ship as one coherent system because a wordmark, a color palette and a type pairing built in isolation from the site almost never match it once the site actually goes live. The usual pattern is a branding agency delivers a logo file and a one-page style guide, then a separate web vendor builds the site around whatever font happened to be installed, and the mismatch shows up in every letterhead, every email signature and every printed sign the firm produces afterward. Building both together means the palette, the type and the site are the same decision made once, not reconciled after the fact.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who it is for
- New firms and spin-offs launching without a finished brand.
- Firms after a merger or name change that need one identity across every office.
- Firms whose logo, colors and website were made at different times by different people.
Signs you need it
- 01Your letterhead, signage and website use different colors or versions of the logo.
- 02There is no document that tells a printer your exact colors and typefaces.
- 03The website was designed before the firm's current name or partners.
- 04Social preview images and the favicon do not match the site.
Why brand and site usually break apart
A firm hires a branding studio for a new wordmark, gets a PDF style guide back, then hires a separate web developer who was never given that PDF, or was given it too late to matter. The developer picks a close-enough font and a similar-enough blue, and six months later the firm notices its business cards use a different navy than its own homepage. Neither vendor is wrong exactly, they simply never talked to each other, and the firm is the one left reconciling two visual identities that were supposed to be one.
What gets built as one system here
A wordmark refinement or a new mark if the firm needs one, a two-to-three color palette with a working dark mode variant rather than an inverted afterthought, and a type pairing chosen for the site and applied to it directly, not translated by a second team later. That palette then drives every token in the actual site code, meaning the blue on the homepage button is the literal same value used in the logo file, not a close visual match eyeballed by a different designer months apart. That same palette then extends to the favicon, the social preview image and even the color used behind a quoted testimonial, so a firm never ends up choosing between the brand file and what actually renders on the live site.
Where the consistency shows up
Attorney profile pages carry the same type pairing as the homepage. The per-page social preview image generated for every page uses the firm's actual palette rather than a generic template. The favicon in a browser tab matches the mark on the letterhead. None of this is a separate line item, it is the same brand system rendered consistently everywhere the firm's name appears online, which is the entire argument for building brand and website together instead of stitching two vendors' work into one site after the fact. A prospective client who visits the site, then later receives a printed intake packet in the mail, sees the identical navy and the identical type pairing in both places, reinforcing that the same firm is behind each touchpoint rather than two different vendors' guesses at the same brand.
What the firm keeps afterward
The palette values, the type pairing names and the refined wordmark are documented in a short brand reference the firm can hand to a print shop, a conference sponsor or a marketing hire who needs the same navy on a banner. Brand assets built this way stay usable outside the website itself, so the firm is never locked into asking the studio to reproduce a color from memory a year later. If the firm later hires an outside marketing agency for a conference booth or a sponsorship banner, that agency can match the brand exactly from the reference document instead of guessing at a hex code from a screenshot, which is the kind of small consistency failure that erodes a brand fastest.
Deliverables
A working color palette
Two to three colors with a real dark mode variant, not an inverted guess applied after launch.
A type pairing chosen for the site
Display and body faces selected and applied directly in the build, not translated later by a separate vendor.
A brand reference document
Palette values and type names your firm can hand to a printer, sponsor or future hire.
Applied across every page and OG image
The favicon, social preview images and every page carry the same palette and mark consistently.
Source files handed over
You keep usable copies of the brand assets, not just a live site referencing them.
How the work runs
Brand decisions come first in onboarding: wordmark, palette and type are agreed on a single reference page, then applied to the build and handed over as a brand reference.
- 01
Pay the first monthly invoice
The only payment before launch. It starts the build and covers your first month once the site is live.
- 02
Onboarding form and one call
Offices, attorneys, matter types, consultation terms and routing rules. About 15 minutes of form, one call to confirm it.
- 03
The studio designs and builds
Practice area pages, office pages, attorney profiles, the intake router, the CRM connection and redirects from your old site.
- 04
You review on a private link
Mark up anything you want changed. Nothing goes live until the firm approves it.
- 05
Launch, then every week
Live on your domain in 7, 10 or 15 days depending on plan. Weekly updates and articles start the same week.
7 days on Solo Practice10 days on Multi-Attorney15 days on Multi-Office
Next
See law firm brand and website design applied to your firm
A live walk-through with your offices, attorneys and matter types on the screen, about 30 minutes. Live in 7 days from the first invoice.
In their words
The time we spent on the legal intake wording was time well spent. It explains what an inquiry achieves and is honest about what still needs a proper discussion. The awkward 'that's not quite what we meant' conversation has largely disappeared.
Nasir IqbalOffice manager, Family law and mediation firmCedar Rapids, IA GotService scope and expectations for legal intake on Solo Practice
We asked for substance over slogans on the legal intake page, and that is what we got. They helped us select reference material that actually means something and explain it properly. It reads like the honest version of the calls we have every day.
Olivia BentleyReception team lead, Business law and compliance advisoryStamford, CT GotReference content and service presentation for legal intake on Solo Practice
Case studies
What it costs
The price is set by plan, not by page count or hours. Every plan carries the same design and build quality; what changes is what answers the phone and how much is published each week.
| Plan | Monthly | Live in | Best for |
|---|---|---|---|
| Solo Practice | $137 / month | 7 days | The website, fully managed |
| Multi-Attorney | $297 / month + usage | 10 days | Everything, plus the AI Engine |
| Multi-Office | $747 / month | 15 days | Everything, plus the Content Engine |
Plus a $797 one-time build fee, invoiced only after launch and approval. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised. Extra revisions beyond 5 a month are $20 each.
Included by plan
Whichever service brought you here, the plan includes the same site, intake and management. This is what each plan carries.
| Capability | Solo Practice$137/ month | Multi-Attorney$297/ month + usage | Multi-Office$747/ month |
|---|---|---|---|
| Pages that open instantlyStatic, hand-built pages served from the edge, 90+ PageSpeed guaranteed on mobile and desktop. | Included | Included | Included |
| Practice area pagesOne well-structured page for every matter type the firm takes, written answer-first. | Included | Included | Included |
| Office and attorney pagesA location page for every office and a profile for every attorney, all inside one site. | Included | Included | Included |
| Intake routerThree questions, then the inquiry goes to the right office or attorney with the consultation terms shown. | Included | Included | Included |
| Inquiries into your intake CRMEvery form, router and call inquiry lands in the CRM your intake team already uses. | Included | Included | Included |
| Weekly detail updatesAttorney moves, new hours, new bar admissions and fee changes published every week without using a revision. | Included | Included | Included |
| Researched articles2 long-form, cited articles a week on the questions people search before they contact a firm. | Included | Included | Included |
| Search, answer and AI visibilityTechnical and on-page SEO, office and service-area pages, answer-first FAQs, schema and llms.txt, so search engines and AI assistants can read the firm correctly. | Included | Included | Included |
| Managed hostingCloudflare edge hosting, SSL, backups and monitoring inside the monthly fee. Nothing itemized. | Included | Included | Included |
| The AI EngineAn AI receptionist, site chat and SMS, Messenger and Instagram agents that take inquiries and book consultations, never give advice. | Not included | Included | Included |
| The Content Engine3 articles a week, 3 social image posts, 2 reels and a managed Google Business Profile for each office. | Not included | Not included | Included |
Not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
The terms of engagement
Six commitments, stated as terms rather than slogans, with the conditions visible.
- Clause 01
The build fee comes after approval
The $797 build fee is invoiced only once the site is live and the firm has approved it. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised.
- Clause 02
Nothing goes live until you say so
You review the whole site on a private link and mark up what you want changed. Changes at that stage do not use your monthly revisions.
- Clause 03
90+ PageSpeed, kept
Every page we build and host scores 90+ on Google PageSpeed Insights for mobile and desktop. If a page drops below because of something we did, we fix it at no charge.
- Clause 04
Local search work continues until it lands
Local searches in your area start ranking within 3 to 5 months of launch, or the search work continues at no extra charge until they do.
- Clause 05
No fixed term
There is no contract length. Cancel by email with at least 2 business days before your next invoice date, and no further invoice is charged.
- Clause 06
Your domain and content are yours
The domain is registered in the firm's name or stays in it. On cancellation you get an export of your content and articles within 14 days.
All sales are final: the one refund the studio makes is for a duplicate or incorrect charge caused by its own billing, reported within 30 days. The refund policy sets out how that works. Read the refund policy.
Questions about law firm brand and website design
01Do you design a logo from scratch or refine our existing one?
Either. If your firm already has a mark you like, we refine it to work cleanly across a favicon, a header and a printed letterhead. If you are starting fresh, we design one as part of the same project.
02Does this cost extra on top of a plan?
Brand work is part of the build for every plan, covered by the one-time $797 build fee invoiced after launch and your approval, not a separate line item.
03Who owns the brand assets afterward?
You do. The wordmark, palette and type reference are yours to use anywhere, including off the website, on business cards or print materials.
04Can we update the brand later if the firm rebrands?
Yes, through your client portal as a revision request, since the palette and type live as system values the whole site references, not hardcoded into individual pages.
05Do we need a full rebrand to work with you?
No. Most firms keep their mark and we refine how it is applied. A new wordmark is available when the firm needs one.
06Will the brand work outside the website?
Yes. You receive a brand reference with palette values and type names to hand to printers, sign makers and future hires.
07What happens to the brand if we change plans?
Nothing. The brand is the firm's and stays the same on every plan.
08Can you rebrand after a merger?
Yes. We plan the new identity, apply it across every office page and profile, and redirect any old firm domains to the right sections.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.