A full crawl and content audit
Every existing page cataloged before any design work starts, deciding what to keep versus rebuild.
Service
A law firm website redesign protects what your current site has already earned by building a complete 301 redirect map before launch, auditing existing content to decide what to keep versus rebuild, and staging the new site so it goes live only after quality checks pass rather than during a gap with no site at all. Most redesigns that lose search visibility do so from avoidable mechanics: a slug that changed with no redirect, a page with backlinks that got deleted outright, or thin content rewritten from scratch that lost whatever made the original page useful. Every one of those is a known risk with a known fix.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Signs you need it
- 01The site is slow on phones or looks dated next to competitors.
- 02You are afraid to touch it because it still brings in some inquiries.
- 03Pages have been added for years with no structure.
- 04Old office or firm domains still exist separately.
How the work runs
A redesign starts with a crawl and a keep, rebuild or merge decision for every URL, then the build, then a redirect map that is live before the domain is pointed.
- 01
Pay the first monthly invoice
The only payment before launch. It starts the build and covers your first month once the site is live.
- 02
Onboarding form and one call
Offices, attorneys, matter types, consultation terms and routing rules. About 15 minutes of form, one call to confirm it.
- 03
The studio designs and builds
Practice area pages, office pages, attorney profiles, the intake router, the CRM connection and redirects from your old site.
- 04
You review on a private link
Mark up anything you want changed. Nothing goes live until the firm approves it.
- 05
Launch, then every week
Live on your domain in 7, 10 or 15 days depending on plan. Weekly updates and articles start the same week.
7 days on Solo Practice10 days on Multi-Attorney15 days on Multi-Office
What actually causes a redesign to lose ground
It is rarely the new design itself. It is usually a URL that changed without a redirect pointing the old address to its replacement, a page that had earned backlinks getting deleted because nobody checked for that before removing it, or a page rewritten so heavily that whatever made the original version specific and useful gets replaced with generic copy. Each of these is preventable with the same fix: know what the current site has before touching it, and build a mapping between old and new before the new site goes live, not after.
The audit that happens before any design work
Before a single new page is designed, the existing site gets crawled and cataloged: which pages currently hold rankings, backlinks or steady traffic worth preserving, and which are thin, outdated or redundant and safe to rebuild from scratch. A fifteen-page personal injury firm site, for example, might have three matter pages worth preserving nearly as-is and twelve thinner pages worth consolidating into a cleaner practice-area and office structure. That decision gets made deliberately, page by page, rather than assumed. The audit produces a simple list, keep, rebuild or merge, for every URL the current site has, which becomes the reference the redirect map is then built from.
A complete redirect map, built before launch
Every existing indexed URL gets mapped to its closest equivalent on the new site, whether that is a direct one-to-one match or a consolidated page that now covers what two old pages used to. That map is a 301 redirect for every URL search engines and existing backlinks currently know about, in place before the new site goes live, not patched in reactively after someone notices a 404 in their analytics weeks later. That map covers redirects at the individual page level, not just a blanket rule pointing everything at the new homepage, since a generic catch-all redirect loses far more of a page's existing relevance than a specific one-to-one mapping does.
Minimizing downtime during the actual cutover
The new site is built and quality-checked on the studio's infrastructure first. DNS only gets pointed to the new site once that QA is complete, avoiding the common failure mode of a mid-redesign window where neither the old nor the new site is fully live. After cutover, the redirect map gets monitored for broken links so any missed mapping gets caught and fixed quickly rather than sitting as a dead link for months. That monitoring typically runs for the first several weeks after launch, since that window is when search engines and any remaining inbound links are most likely to surface a redirect that was missed in the original mapping.
Deliverables
A complete 301 redirect map
Every existing indexed URL mapped to its closest new equivalent, in place before launch.
A keep-versus-rebuild decision per page
Made deliberately based on what each page currently holds, not assumed across the board.
A staged build with QA before cutover
DNS points to the new site only after quality checks pass, avoiding a gap with no live site.
Post-launch broken link monitoring
The redirect map gets checked after cutover so any missed mapping is caught quickly.
An onboarding call scoped to migration
Confirms what must be preserved from the current site before the audit and build begin.
Who it is for
- Firms with a site that ranks for some searches but looks or works out of date.
- Firms merging several office sites into one.
- Firms leaving a page builder, an agency platform or an old CMS.
In their words
The audit found our legal intake details repeated across several pages, each worded slightly differently. Consolidation came with a checklist, so a change in one place is checked everywhere it matters. It is the least glamorous work they did, and possibly the most valuable.
Jonathan AllertonPractice director, Corporate advisory practiceBurlington, VT GotContent audit and update process for legal intake on Solo Practice
The old legal intake address sits in hundreds of our sent messages; breaking it was not an option. Every legacy address was catalogued, mapped and tested before go-live. The relaunch felt safe rather than hopeful.
Mohan RathoreNew inquiries coordinator, Dispute resolution practiceNaperville, IL GotPage migration and redirect mapping for legal intake on Solo Practice
Case studies
Next
See law firm website redesign applied to your firm
A live walk-through with your offices, attorneys and matter types on the screen, about 30 minutes. Live in 7 days from the first invoice.
What it costs
The price is set by plan, not by page count or hours. Every plan carries the same design and build quality; what changes is what answers the phone and how much is published each week.
| Plan | Monthly | Live in | Best for |
|---|---|---|---|
| Solo Practice | $137 / month | 7 days | The website, fully managed |
| Multi-Attorney | $297 / month + usage | 10 days | Everything, plus the AI Engine |
| Multi-Office | $747 / month | 15 days | Everything, plus the Content Engine |
Plus a $797 one-time build fee, invoiced only after launch and approval. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised. Extra revisions beyond 5 a month are $20 each.
The terms of engagement
Six commitments, stated as terms rather than slogans, with the conditions visible.
- Clause 01
The build fee comes after approval
The $797 build fee is invoiced only once the site is live and the firm has approved it. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised.
- Clause 02
Nothing goes live until you say so
You review the whole site on a private link and mark up what you want changed. Changes at that stage do not use your monthly revisions.
- Clause 03
90+ PageSpeed, kept
Every page we build and host scores 90+ on Google PageSpeed Insights for mobile and desktop. If a page drops below because of something we did, we fix it at no charge.
- Clause 04
Local search work continues until it lands
Local searches in your area start ranking within 3 to 5 months of launch, or the search work continues at no extra charge until they do.
- Clause 05
No fixed term
There is no contract length. Cancel by email with at least 2 business days before your next invoice date, and no further invoice is charged.
- Clause 06
Your domain and content are yours
The domain is registered in the firm's name or stays in it. On cancellation you get an export of your content and articles within 14 days.
All sales are final: the one refund the studio makes is for a duplicate or incorrect charge caused by its own billing, reported within 30 days. The refund policy sets out how that works. Read the refund policy.
Not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
Included by plan
Whichever service brought you here, the plan includes the same site, intake and management. This is what each plan carries.
| Capability | Solo Practice$137/ month | Multi-Attorney$297/ month + usage | Multi-Office$747/ month |
|---|---|---|---|
| Pages that open instantlyStatic, hand-built pages served from the edge, 90+ PageSpeed guaranteed on mobile and desktop. | Included | Included | Included |
| Practice area pagesOne well-structured page for every matter type the firm takes, written answer-first. | Included | Included | Included |
| Office and attorney pagesA location page for every office and a profile for every attorney, all inside one site. | Included | Included | Included |
| Intake routerThree questions, then the inquiry goes to the right office or attorney with the consultation terms shown. | Included | Included | Included |
| Inquiries into your intake CRMEvery form, router and call inquiry lands in the CRM your intake team already uses. | Included | Included | Included |
| Weekly detail updatesAttorney moves, new hours, new bar admissions and fee changes published every week without using a revision. | Included | Included | Included |
| Researched articles2 long-form, cited articles a week on the questions people search before they contact a firm. | Included | Included | Included |
| Search, answer and AI visibilityTechnical and on-page SEO, office and service-area pages, answer-first FAQs, schema and llms.txt, so search engines and AI assistants can read the firm correctly. | Included | Included | Included |
| Managed hostingCloudflare edge hosting, SSL, backups and monitoring inside the monthly fee. Nothing itemized. | Included | Included | Included |
| The AI EngineAn AI receptionist, site chat and SMS, Messenger and Instagram agents that take inquiries and book consultations, never give advice. | Not included | Included | Included |
| The Content Engine3 articles a week, 3 social image posts, 2 reels and a managed Google Business Profile for each office. | Not included | Not included | Included |
Questions about law firm website redesign
01Will we lose our current rankings?
No guarantee of rank is ever made, but the redirect map and content audit exist specifically to preserve the authority your current site has already earned, rather than starting over from zero.
02How long does a redesign take?
The build timeline matches your plan: 7 days for Solo Practice, 10 for Multi-Attorney, 15 for Multi-Office, once the audit and onboarding call are complete.
03What happens to our old content?
Each page is reviewed individually. Pages worth preserving are kept largely as-is, thinner or outdated pages are rebuilt into the new structure, and everything gets a redirect either way.
04Can we keep our current domain?
Yes. We either point your existing domain to the new site, or, if you prefer, register a new one under the plan, free for as long as the plan is active.
05Is there downtime during the switch?
The new site is built and checked on our infrastructure first, and DNS is only pointed to it once QA passes, which minimizes any gap between the old site and the new one.
06Do you keep the pages that already rank?
Yes. Pages with traffic or links keep their subject and are rebuilt or carried over, and their old addresses redirect to the new ones.
07Can you merge several office websites?
Yes. Each office becomes a page on one site, and every old office domain redirects to its section.
08What do you need from our old site?
Access to the domain and, ideally, search console. We crawl the public site ourselves.
09How do you check nothing broke after launch?
We check search console and the redirect map after cutover and fix any address that did not carry.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.