One page per matter type
Each practice area gets its own dedicated page, written specifically for that matter.
Service
Law firm SEO web design means the site is structured so search engines can index a clear page for every matter type and every office rather than one homepage trying to rank for everything at once, paired with the technical basics, load speed and schema markup matched to what each page actually is, that a search engine needs to understand the page correctly. It does not mean, and no plan here promises, a specific search ranking, a traffic number, or any form of link-building service, since none of those can be guaranteed honestly and none are part of what gets built.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Structure before anything else
A single homepage trying to represent a firm's bankruptcy practice, its family law practice and its three office locations all at once gives a search engine nothing specific to match a specific search against. The structural fix is a distinct page for every matter type the firm handles and a distinct page for every office it operates from, each written specifically for that matter or that location rather than one broad page trying to cover all of them. That is a design and information-architecture decision made during the build, not something bolted on afterward.
Technical factors built into every page
Every build carries a 90+ PageSpeed guarantee on Cloudflare's CDN, semantic markup rather than generic div soup, and schema matched to what the page actually is, LegalService and Attorney schema on a matter or profile page, FAQPage schema on a page with visible FAQ content, rather than one blanket Organization tag applied uniformly across every page regardless of content. That specificity is what lets a search engine understand a page correctly instead of guessing at what kind of content it is looking at. A matter page, an attorney profile and a general information page each carry markup suited to what they specifically are, instead of one generic template stretched to cover every kind of page on the site.
Content as the ongoing half of the structure
A launch-day site structure is a starting point, not a finished one. 2 to 3 new articles publish every week, each 2,500 to 3,200 words, adding new indexable pages on an ongoing basis rather than leaving the site static after launch. That weekly cadence is part of every plan, not a separate content package sold on top of the site build, and it is the mechanism by which the site's structure keeps expanding to cover new questions clients actually search for. A firm that only had five matter pages at launch might have thirty indexable pages a year later, each one addressing a specific question a real prospective client typed into a search bar.
What is deliberately not promised
No plan here promises a specific search ranking, a page-one placement, a traffic number, or a link-building service, because none of those outcomes are within a design and development studio's control to guarantee honestly. What is controlled, and delivered, is the page structure, the technical build quality and the ongoing content, the inputs to search visibility rather than a claimed outcome. A firm evaluating any web design offer against a ranking promise should treat that promise itself as a signal worth questioning. A studio willing to guarantee a specific rank is either guessing at something outside its control or setting an expectation it cannot actually be held to once a search engine's own results shift.
Signs you need it
- 01You rank for your firm name and little else.
- 02One page tries to cover a whole practice group.
- 03Your offices have no pages of their own.
- 04Your site has no FAQ blocks or structured data.
Deliverables
One page per office
Every location gets its own page rather than one address buried on a shared contact page.
Schema matched to page type
LegalService, Person and FAQPage schema applied where the content actually matches, not one blanket tag.
90+ PageSpeed guaranteed
A technical factor built into the site from launch, on Cloudflare's global network.
Weekly article publishing
2 to 3 new articles a week, 2,500 to 3,200 words each, expanding the site's structure over time.
Sitemap and robots handled automatically
Generated and kept current as pages are added, with no manual upkeep required from the firm.
Who it is for
- Firms that want organic search to bring inquiries, not only ads.
- Multi-office firms that need to show up in each city they serve.
- Firms that want to appear in featured snippets and AI answers.
Where firms use it
We work remotely with firms across the US, from Texas, Florida and California to New York, Illinois, Georgia. The same structure carries a single-city practice or a firm with offices in several states.
- TXTexas. Firms with offices in Houston, Dallas and San Antonio, where one site has to route by metro area.
- FLFlorida. Firms spread along both coasts, often with Spanish-language intake alongside English.
- CACalifornia. Firms with Northern and Southern California offices several hours apart.
- NYNew York. Firms whose attorneys are admitted in New York and a neighboring state, shown on every profile.
- ILIllinois. Chicago firms with suburban offices, where county matters for routing.
- GAGeorgia. Atlanta firms adding offices across the metro and beyond.
In their words
They asked to see the questions customers genuinely ask us about legal intake, which I respected. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. The phone calls about basic legal intake details have noticeably thinned out.
Prasad KhannaPractice administrator, Employment law advisory practiceNaperville, IL GotFAQ research and editorial review for legal intake on Solo Practice
We knew the legal intake document was a problem; we had just never prioritized fixing it. Staff now link to the precise section instead of wishing callers luck with a long document. A printable copy still exists for those who ask.
Conrad BollingerHead of client intake, Personal injury claims firmProvo, UT GotStructured reference pages for legal intake on Solo Practice
Case studies
How the work runs
SEO design maps every matter type to its own page, every office and service area to its own page, writes each answer-first with FAQ schema, and keeps adding researched articles every week.
- 01
Pay the first monthly invoice
The only payment before launch. It starts the build and covers your first month once the site is live.
- 02
Onboarding form and one call
Offices, attorneys, matter types, consultation terms and routing rules. About 15 minutes of form, one call to confirm it.
- 03
The studio designs and builds
Practice area pages, office pages, attorney profiles, the intake router, the CRM connection and redirects from your old site.
- 04
You review on a private link
Mark up anything you want changed. Nothing goes live until the firm approves it.
- 05
Launch, then every week
Live on your domain in 7, 10 or 15 days depending on plan. Weekly updates and articles start the same week.
7 days on Solo Practice10 days on Multi-Attorney15 days on Multi-Office
Next
See law firm SEO web design applied to your firm
A live walk-through with your offices, attorneys and matter types on the screen, about 30 minutes. Live in 7 days from the first invoice.
What it costs
The price is set by plan, not by page count or hours. Every plan carries the same design and build quality; what changes is what answers the phone and how much is published each week.
| Plan | Monthly | Live in | Best for |
|---|---|---|---|
| Solo Practice | $137 / month | 7 days | The website, fully managed |
| Multi-Attorney | $297 / month + usage | 10 days | Everything, plus the AI Engine |
| Multi-Office | $747 / month | 15 days | Everything, plus the Content Engine |
Plus a $797 one-time build fee, invoiced only after launch and approval. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised. Extra revisions beyond 5 a month are $20 each.
The terms of engagement
Six commitments, stated as terms rather than slogans, with the conditions visible.
- Clause 01
The build fee comes after approval
The $797 build fee is invoiced only once the site is live and the firm has approved it. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised.
- Clause 02
Nothing goes live until you say so
You review the whole site on a private link and mark up what you want changed. Changes at that stage do not use your monthly revisions.
- Clause 03
90+ PageSpeed, kept
Every page we build and host scores 90+ on Google PageSpeed Insights for mobile and desktop. If a page drops below because of something we did, we fix it at no charge.
- Clause 04
Local search work continues until it lands
Local searches in your area start ranking within 3 to 5 months of launch, or the search work continues at no extra charge until they do.
- Clause 05
No fixed term
There is no contract length. Cancel by email with at least 2 business days before your next invoice date, and no further invoice is charged.
- Clause 06
Your domain and content are yours
The domain is registered in the firm's name or stays in it. On cancellation you get an export of your content and articles within 14 days.
All sales are final: the one refund the studio makes is for a duplicate or incorrect charge caused by its own billing, reported within 30 days. The refund policy sets out how that works. Read the refund policy.
Included by plan
Whichever service brought you here, the plan includes the same site, intake and management. This is what each plan carries.
| Capability | Solo Practice$137/ month | Multi-Attorney$297/ month + usage | Multi-Office$747/ month |
|---|---|---|---|
| Pages that open instantlyStatic, hand-built pages served from the edge, 90+ PageSpeed guaranteed on mobile and desktop. | Included | Included | Included |
| Practice area pagesOne well-structured page for every matter type the firm takes, written answer-first. | Included | Included | Included |
| Office and attorney pagesA location page for every office and a profile for every attorney, all inside one site. | Included | Included | Included |
| Intake routerThree questions, then the inquiry goes to the right office or attorney with the consultation terms shown. | Included | Included | Included |
| Inquiries into your intake CRMEvery form, router and call inquiry lands in the CRM your intake team already uses. | Included | Included | Included |
| Weekly detail updatesAttorney moves, new hours, new bar admissions and fee changes published every week without using a revision. | Included | Included | Included |
| Researched articles2 long-form, cited articles a week on the questions people search before they contact a firm. | Included | Included | Included |
| Search, answer and AI visibilityTechnical and on-page SEO, office and service-area pages, answer-first FAQs, schema and llms.txt, so search engines and AI assistants can read the firm correctly. | Included | Included | Included |
| Managed hostingCloudflare edge hosting, SSL, backups and monitoring inside the monthly fee. Nothing itemized. | Included | Included | Included |
| The AI EngineAn AI receptionist, site chat and SMS, Messenger and Instagram agents that take inquiries and book consultations, never give advice. | Not included | Included | Included |
| The Content Engine3 articles a week, 3 social image posts, 2 reels and a managed Google Business Profile for each office. | Not included | Not included | Included |
Not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
Questions about law firm SEO web design
01Will this get our firm to page one of search results?
No ranking is ever guaranteed. What is guaranteed is the page structure, technical speed and schema, the factors within a web design studio's actual control.
02Do you build backlinks or offer link-building?
No. Link-building is not part of any plan. The focus here is structural and technical: page architecture, speed and markup.
03How many pages does our firm actually need for good structure?
One page per matter type the firm handles and one page per office, at minimum, plus attorney profile pages, sized to the plan you choose.
04Who writes the weekly articles?
Our content team, as part of your plan, at no separate cost beyond your monthly rate.
05Do you build pages for each city we serve?
Yes, on your site: an office page for each location and service-area pages for the cities and counties you tell us each office covers.
06What about AI search like ChatGPT and Google AI Overviews?
We make the site easy for assistants to understand and cite: llms.txt, consistent names for the firm, offices and attorneys, and answer-first pages with sources. No one can guarantee a mention.
07Does page speed affect our ads too?
Google Ads counts landing page experience in Quality Score, and describes faster mobile landing pages as one of the easiest ways to improve mobile ad results. A fast, relevant page can help lower cost per click.
08Which structured data do you add?
LegalService or Organization for the firm, LocalBusiness for each office, Person for attorneys, Service, FAQPage and BreadcrumbList, generated from the same data as the page.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.