A business law website works when a founder searching for "operating agreement" and a general counsel searching for "commercial litigation" each land on a page written for them, and each reaches the right practice group. We build a page per service, a profile per attorney with their industries listed, and an intake router that routes by service and company stage.
The problem
- The site is written for lawyers, so a founder cannot tell whether the firm handles a company at their stage.
- Practice groups are listed as one paragraph, so the site never ranks for the specific services businesses search for.
- Attorney profiles do not list industries, which is how business clients actually choose.
- Inquiries from a two-person startup and a listed company go to the same inbox with no context.
Where it works
We build for business law firms across the US, by video call and email. Office pages and service-area pages are built for the cities and counties you serve, and each attorney profile lists every state they are admitted in.
The build
Each one written answer-first for a specific search, each routing to the attorney and office that take it.
- Home
- Formation and governance
- Contracts and commercial agreements
- Mergers and acquisitions
- Commercial litigation
- Employment counsel for employers
- Industries served
- One page per office
- One profile per attorney
In their words
The audit found our legal intake details repeated across several pages, each worded slightly differently. Consolidation came with a checklist, so a change in one place is checked everywhere it matters. It is the least glamorous work they did, and possibly the most valuable.
Jonathan AllertonPractice director, Corporate advisory practiceBurlington, VT GotContent audit and update process for legal intake on Solo Practice
We asked for substance over slogans on the legal intake page, and that is what we got. They helped us select reference material that actually means something and explain it properly. It reads like the honest version of the calls we have every day.
Olivia BentleyReception team lead, Business law and compliance advisoryStamford, CT GotReference content and service presentation for legal intake on Solo Practice
Case studies
The schedule
What the monthly fee covers on every plan, and, just as plainly, what it does not.
- 01
The site
Practice area pages, an office page per location, a profile per attorney, and a blog. Designed and hand-built by the studio.
- 02
The intake router
Three questions, then the inquiry goes to the right office or attorney with your consultation terms shown.
- 03
A free domain
Registered in the firm's name for as long as the plan is active, or we point the one you already own. Either way it stays yours.
- 04
Cloudflare hosting
SSL, CDN, DDoS protection and unmetered bandwidth on Cloudflare's network. No hosting bill, no bandwidth overage, nothing itemized.
- 05
Your CRM, connected
Every inquiry written to the intake CRM you already use, by API, Zapier or Make.
- 06
Fully managed
Weekly detail updates, 5 revisions a month from your client portal, 2 researched articles a week, and a person to email.
Not on the invoice
What is not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
How it works
Nothing advances along a track here. Each stage takes weight off the firm and puts it on the studio, until the beam sits level on the day the site goes live.
Stage 01 of 04
Built with the rules in mind
These pages help you meet the rules your firm works under. They are not legal advice, and the firm reviews and approves them; we change any wording your compliance review asks for as a weekly update.
- Privacy policy
- Terms of use
- Cookie policy with real consent
- Accessibility statement
- Attorney advertising disclaimers
- No attorney-client relationship notice
- SMS consent wording
The plans
- Solo PracticeThe website, fully managed$137/ monthLive in 7 days
- Multi-AttorneyEverything, plus the AI Engine$297/ month + usageLive in 10 days
- Multi-OfficeEverything, plus the Content Engine$747/ monthLive in 15 days
Questions from business law firms
01Can the site address several industries?
Yes. An industries page and industry tags on attorney profiles let the site rank for industry-specific searches and let a visitor find the attorney who already works in their field.
02Can we show engagement terms?
You can publish the consultation terms and any engagement information your jurisdiction allows. The router shows them for the service the visitor selected.
03Will the articles be useful to business readers?
They explain general processes such as how a formation typically works or what a commercial contract usually covers, with sources cited and with a note that nothing in them is advice for a reader's own company.
04How does a multi-office business firm route work?
By practice group first, then by office. A litigation inquiry in any city goes to the litigation group; the group's rules in your CRM decide the attorney.
05Which plan suits a business law firm?
Firms serving founders and companies usually start on Solo Practice or Multi-Attorney. Firms with several offices choose Multi-Office for managed local presence in each city.
06Can the site speak to in-house counsel and founders differently?
Yes. Industry and client-type pages let each audience find the matter types and attorneys relevant to them.
07Can we publish thought leadership?
Yes. The researched articles can cover business legal topics in general terms for your readers, cited and never written as advice to a reader.
08Does the site integrate with our CRM?
Yes. Inquiries go to your CRM by API, Zapier or Make, tagged with practice group, office and page.
Talk to the studio
From $137 a month, live in 7 days, build fee invoiced after launch. Book a demo, or email the studio and a person replies within one working day.