A homepage that leads with your practice areas
No generic grid representing specialties you do not handle, just what your firm actually does, stated directly.
Service
Boutique law firm website design answers a narrower question than a full-service firm site does: not "what does this firm do", but "is this the right firm for my specific problem", and it answers that question by going deep on one or two practice areas instead of listing many shallowly. A two-attorney estate planning boutique and a ten-attorney general practice firm need genuinely different site structures, and forcing a boutique firm into a generic practice-area grid built for a firm with twelve specialties wastes the exact focus that makes a boutique firm worth choosing in the first place.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Who it is for
- One to five attorney firms that do one kind of work very well.
- Practices that want depth on their niche rather than a list of every practice area.
- Solo attorneys planning to add an associate or a second matter type.
Signs you need it
- 01Your site lists practice areas you do not actually take, to look bigger.
- 02Your one practice area has one short page.
- 03Prospects call to ask questions your site could answer.
- 04You want to grow but the site has no place for a second attorney.
Depth instead of a practice-area grid
A full-service firm site often shows a grid of twelve practice-area tiles, each linking to a thin paragraph. A boutique firm, say a two-attorney estate planning practice, does not need that grid at all. It needs a homepage that leads directly with what the firm actually does, followed by matter pages deep enough to walk through the specific process a visitor is worried about: what a revocable trust actually changes, what happens if a parent dies without a will. That depth is only possible because the site is not also trying to represent nine other practice areas the firm does not handle.
Tone built for a smaller, more personal practice
A boutique firm usually sells personal attention as much as expertise, and the site should read that way: direct language, attorney bios that explain why this specific practice was chosen rather than a generic partner-track biography, a homepage that names the two attorneys instead of hiding them behind a "meet our team" link three clicks deep. A three-office personal injury firm can afford to feel institutional. A two-attorney family law boutique cannot, and design decisions like typography weight and photo cropping carry more of that tone when there are fewer pages competing for attention.
Structure that still has room to grow
Boutique does not mean permanently small. The information architecture is built so a third matter type or a second attorney can be added as a revision later, a new profile page and a new practice-area page slotting into the existing structure, rather than forcing a rebuild the day the firm expands. A boutique estate planning practice that later adds elder law does not need a new site, it needs one new page built inside the system that already exists, which is the whole point of designing the structure deliberately instead of narrowly.
Deliverables
Deep matter pages, not shallow ones
Each practice area gets a page that actually walks through the process, not a paragraph and a stock image.
Attorney bios built around the niche
Bios written to explain why this specific practice was chosen, not a generic partner-track template.
A matter-specific FAQ block
Questions your actual clients ask about this specific matter type, not generic legal FAQs.
Room to grow without a rebuild
A new practice area or attorney later slots into the existing structure as a revision, not a new project.
How the work runs
A boutique build maps the handful of matter types you take into deep pages, writes the questions your clients actually ask, and leaves room in the structure for the next attorney.
- 01
Pay the first monthly invoice
The only payment before launch. It starts the build and covers your first month once the site is live.
- 02
Onboarding form and one call
Offices, attorneys, matter types, consultation terms and routing rules. About 15 minutes of form, one call to confirm it.
- 03
The studio designs and builds
Practice area pages, office pages, attorney profiles, the intake router, the CRM connection and redirects from your old site.
- 04
You review on a private link
Mark up anything you want changed. Nothing goes live until the firm approves it.
- 05
Launch, then every week
Live on your domain in 7, 10 or 15 days depending on plan. Weekly updates and articles start the same week.
7 days on Solo Practice10 days on Multi-Attorney15 days on Multi-Office
Next
See boutique law firm website design applied to your firm
A live walk-through with your offices, attorneys and matter types on the screen, about 30 minutes. Live in 7 days from the first invoice.
In their words
If you only look at the design you miss the best bit, which is the inquiry form. It asks for practice area, county and safe callback time before anything is sent, which is the information we used to chase by email. We answer properly on the first reply far more often than we used to.
Warren OldfieldPractice manager, Landlord and tenant law practiceDurham, NC GotInquiry form and response workflow for legal intake on Solo Practice
I tested the legal intake page on my own phone before we approved anything. The important details sit near the top and the inquiry button is impossible to miss. It is far more practical than the old page when we share it with a caller.
William OxleyClient care lead, Private client law firmKnoxville, TN GotMobile navigation and page layout for legal intake on Solo Practice
Case studies
What it costs
The price is set by plan, not by page count or hours. Every plan carries the same design and build quality; what changes is what answers the phone and how much is published each week.
| Plan | Monthly | Live in | Best for |
|---|---|---|---|
| Solo Practice | $137 / month | 7 days | The website, fully managed |
| Multi-Attorney | $297 / month + usage | 10 days | Everything, plus the AI Engine |
| Multi-Office | $747 / month | 15 days | Everything, plus the Content Engine |
Plus a $797 one-time build fee, invoiced only after launch and approval. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised. Extra revisions beyond 5 a month are $20 each.
Included by plan
Whichever service brought you here, the plan includes the same site, intake and management. This is what each plan carries.
| Capability | Solo Practice$137/ month | Multi-Attorney$297/ month + usage | Multi-Office$747/ month |
|---|---|---|---|
| Pages that open instantlyStatic, hand-built pages served from the edge, 90+ PageSpeed guaranteed on mobile and desktop. | Included | Included | Included |
| Practice area pagesOne well-structured page for every matter type the firm takes, written answer-first. | Included | Included | Included |
| Office and attorney pagesA location page for every office and a profile for every attorney, all inside one site. | Included | Included | Included |
| Intake routerThree questions, then the inquiry goes to the right office or attorney with the consultation terms shown. | Included | Included | Included |
| Inquiries into your intake CRMEvery form, router and call inquiry lands in the CRM your intake team already uses. | Included | Included | Included |
| Weekly detail updatesAttorney moves, new hours, new bar admissions and fee changes published every week without using a revision. | Included | Included | Included |
| Researched articles2 long-form, cited articles a week on the questions people search before they contact a firm. | Included | Included | Included |
| Search, answer and AI visibilityTechnical and on-page SEO, office and service-area pages, answer-first FAQs, schema and llms.txt, so search engines and AI assistants can read the firm correctly. | Included | Included | Included |
| Managed hostingCloudflare edge hosting, SSL, backups and monitoring inside the monthly fee. Nothing itemized. | Included | Included | Included |
| The AI EngineAn AI receptionist, site chat and SMS, Messenger and Instagram agents that take inquiries and book consultations, never give advice. | Not included | Included | Included |
| The Content Engine3 articles a week, 3 social image posts, 2 reels and a managed Google Business Profile for each office. | Not included | Not included | Included |
Not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
The terms of engagement
Six commitments, stated as terms rather than slogans, with the conditions visible.
- Clause 01
The build fee comes after approval
The $797 build fee is invoiced only once the site is live and the firm has approved it. Engagements started on or before Thursday, December 31, 2026 have the $797 build fee waived, so that invoice is never raised.
- Clause 02
Nothing goes live until you say so
You review the whole site on a private link and mark up what you want changed. Changes at that stage do not use your monthly revisions.
- Clause 03
90+ PageSpeed, kept
Every page we build and host scores 90+ on Google PageSpeed Insights for mobile and desktop. If a page drops below because of something we did, we fix it at no charge.
- Clause 04
Local search work continues until it lands
Local searches in your area start ranking within 3 to 5 months of launch, or the search work continues at no extra charge until they do.
- Clause 05
No fixed term
There is no contract length. Cancel by email with at least 2 business days before your next invoice date, and no further invoice is charged.
- Clause 06
Your domain and content are yours
The domain is registered in the firm's name or stays in it. On cancellation you get an export of your content and articles within 14 days.
All sales are final: the one refund the studio makes is for a duplicate or incorrect charge caused by its own billing, reported within 30 days. The refund policy sets out how that works. Read the refund policy.
Questions about boutique law firm website design
01What if our firm only handles one type of case?
That is the exact case this structure is built for. The homepage and every page can go deep on that one matter type instead of leaving space for practice areas you do not offer.
02Can the site grow if we add attorneys or matter types later?
Yes. New profile pages and practice-area pages fit into the existing structure as revisions, without a rebuild of the site around them.
03Which plan fits a small boutique firm?
Solo Practice at $137 a month typically fits a one-to-two attorney boutique, with a 7-day build and the same one-time $797 build fee invoiced after launch and approval.
04Does a boutique site skip any of the standard build quality?
No. The 90+ PageSpeed guarantee, Cloudflare hosting and monthly revisions apply the same way regardless of firm size.
05Is a managed plan overkill for a small firm?
Not if the site is still nobody's job. The smallest plan gives a solo or boutique firm the same structure and weekly management as a larger firm.
06How many pages does a boutique firm need?
As many as the matter types you take, each explained properly, plus an attorney page, an office page and the articles. Depth matters more than breadth.
07Can our boutique site rank against bigger firms?
A focused site with deep, specific pages can compete well on the searches it covers. We never promise rankings, but specificity is the boutique firm's advantage.
08What if we later add a second office?
It becomes a new office page from the same template, as part of your plan.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.