An employment law website works when it is clear which side the firm represents, or, if it represents both, routes each inquiry to the right group from the first click. We build pages per claim type and per employer service, profiles that state which side each attorney works on, and a router that asks the side before anything else.
The problem
- The site does not say clearly whether the firm represents employees, employers or both, so half the inquiries are for the wrong side.
- Claim types are listed in a paragraph rather than as pages, so the site does not rank for the specific searches people make.
- Deadlines matter in employment claims and the site gives no way to flag one.
- Inquiries carry no context, so the intake team has to call back just to learn which kind of matter it is.
Where it works
We build for employment law firms across the US, by video call and email. Office pages and service-area pages are built for the cities and counties you serve, and each attorney profile lists every state they are admitted in.
The build
Each one written answer-first for a specific search, each routing to the attorney and office that take it.
- Home
- Wrongful termination
- Discrimination and harassment claims
- Wage and hour claims
- Severance and employment agreements
- Employer counsel and compliance
- One page per office
- One profile per attorney
In their words
They asked to see the questions customers genuinely ask us about legal intake, which I respected. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. The phone calls about basic legal intake details have noticeably thinned out.
Prasad KhannaPractice administrator, Employment law advisory practiceNaperville, IL GotFAQ research and editorial review for legal intake on Solo Practice
Splitting new legal intake inquiries from follow-ups sounded minor and was not. New inquiries get the full form; follow-ups take a shorter route with the question itself. Returning customers no longer repeat the whole form to ask one question.
Yvonne LyndonAssistant practice manager, Community legal services practiceSioux Falls, SD GotInquiry categories and guided navigation for legal intake on Solo Practice
Case studies
The schedule
What the monthly fee covers on every plan, and, just as plainly, what it does not.
- 01
The site
Practice area pages, an office page per location, a profile per attorney, and a blog. Designed and hand-built by the studio.
- 02
The intake router
Three questions, then the inquiry goes to the right office or attorney with your consultation terms shown.
- 03
A free domain
Registered in the firm's name for as long as the plan is active, or we point the one you already own. Either way it stays yours.
- 04
Cloudflare hosting
SSL, CDN, DDoS protection and unmetered bandwidth on Cloudflare's network. No hosting bill, no bandwidth overage, nothing itemized.
- 05
Your CRM, connected
Every inquiry written to the intake CRM you already use, by API, Zapier or Make.
- 06
Fully managed
Weekly detail updates, 5 revisions a month from your client portal, 2 researched articles a week, and a person to email.
Not on the invoice
What is not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
How it works
Nothing advances along a track here. Each stage takes weight off the firm and puts it on the studio, until the beam sits level on the day the site goes live.
Stage 01 of 04
Built with the rules in mind
These pages help you meet the rules your firm works under. They are not legal advice, and the firm reviews and approves them; we change any wording your compliance review asks for as a weekly update.
- Privacy policy
- Terms of use
- Cookie policy with real consent
- Accessibility statement
- Attorney advertising disclaimers
- No attorney-client relationship notice
- SMS consent wording
The plans
- Solo PracticeThe website, fully managed$137/ monthLive in 7 days
- Multi-AttorneyEverything, plus the AI Engine$297/ month + usageLive in 10 days
- Multi-OfficeEverything, plus the Content Engine$747/ monthLive in 15 days
Questions from employment law firms
01Can the router keep employee and employer inquiries apart?
Yes. Side is the first question, and each side has its own routing rules, consultation terms and CRM tag, so the two never mix.
02Can the site flag deadlines?
The urgency question lets a visitor say there is a deadline. You decide whether that routes to an on-call attorney or simply raises the priority in your CRM.
03Will articles favor one side?
Articles explain general processes, such as how a claim is typically filed or what a severance agreement usually contains, with sources cited and no advice for either side.
04Can attorney profiles show which side each attorney works on?
Yes. Each profile states the side, the claim types and the offices, and links to the matching practice area pages.
05Which plan suits an employment law firm?
Employee-side firms with evening inquiries often choose Multi-Attorney for the AI agents. Employer-side firms frequently start on Solo Practice.
06Can the site make clear which side we represent?
Yes. The homepage and every matter page state it plainly, and the router asks the visitor which side they are on first.
07Can we list the agencies and deadlines involved?
Articles can explain in general terms how claims usually move and which agencies may be involved, with sources and no advice about a reader's situation.
08Can we have offices in more than one state?
Yes. Each office page carries its state and county details, and profiles show every admission.
Talk to the studio
From $137 a month, live in 7 days, build fee invoiced after launch. Book a demo, or email the studio and a person replies within one working day.