A boutique firm is defined by focus, and its website should be too: fewer pages, each one deep, each one written for the client the firm actually wants. We build a small, sharp site around the firm's one or two practice areas, profiles that show the attorneys' depth, and an intake route that qualifies by matter type without a long form.
The problem
- The site lists ten practice areas to look bigger, and dilutes the one thing the firm is known for.
- Attorney profiles read like resumes rather than showing why a client should choose this firm for this matter.
- The site looks like a template, which is the opposite of what a boutique is selling.
- Inquiries for matters the firm does not take arrive daily and cost time to decline.
Where it works
We build for boutique firms across the US, by video call and email. Office pages and service-area pages are built for the cities and counties you serve, and each attorney profile lists every state they are admitted in.
The build
Each one written answer-first for a specific search, each routing to the attorney and office that take it.
- Home
- The practice, in depth
- One page per matter type within the practice
- How we work with clients
- Consultation terms
- One profile per attorney
- Office page
- Blog
In their words
If you only look at the design you miss the best bit, which is the inquiry form. It asks for practice area, county and safe callback time before anything is sent, which is the information we used to chase by email. We answer properly on the first reply far more often than we used to.
Warren OldfieldPractice manager, Landlord and tenant law practiceDurham, NC GotInquiry form and response workflow for legal intake on Solo Practice
I tested the legal intake page on my own phone before we approved anything. The important details sit near the top and the inquiry button is impossible to miss. It is far more practical than the old page when we share it with a caller.
William OxleyClient care lead, Private client law firmKnoxville, TN GotMobile navigation and page layout for legal intake on Solo Practice
Case studies
The schedule
What the monthly fee covers on every plan, and, just as plainly, what it does not.
- 01
The site
Practice area pages, an office page per location, a profile per attorney, and a blog. Designed and hand-built by the studio.
- 02
The intake router
Three questions, then the inquiry goes to the right office or attorney with your consultation terms shown.
- 03
A free domain
Registered in the firm's name for as long as the plan is active, or we point the one you already own. Either way it stays yours.
- 04
Cloudflare hosting
SSL, CDN, DDoS protection and unmetered bandwidth on Cloudflare's network. No hosting bill, no bandwidth overage, nothing itemized.
- 05
Your CRM, connected
Every inquiry written to the intake CRM you already use, by API, Zapier or Make.
- 06
Fully managed
Weekly detail updates, 5 revisions a month from your client portal, 2 researched articles a week, and a person to email.
Not on the invoice
What is not included
Legal advice or a compliance sign-off
We are not a law firm. We write to avoid outcome claims and add the disclaimers you ask for, but the firm reviews its content and stays responsible for its advertising rules.
Revisions beyond 5 a month
Each extra revision is a flat $20, with no hourly billing. Weekly detail updates never count as revisions.
AI usage on the AI Engine plans
The AI Engine is inside the Multi-Attorney and Multi-Office fee; the minutes answered and messages handled are billed at cost each month, with a running total you can see.
The AI Engine on Solo Practice
Solo Practice carries the full site, intake router and management. The AI receptionist, chat and messaging agents start on Multi-Attorney.
Social posts, reels and Google Business Profiles below Multi-Office
The Content Engine is on Multi-Office only. The other plans carry 2 researched articles a week.
A photographer on site
We give photography direction and build around the photos you send, or design pages that work without photos. We do not send a photographer.
Heavy third-party scripts against our advice
The 90+ PageSpeed guarantee does not cover scripts you ask us to add after we have told you what they will cost the score.
How it works
Nothing advances along a track here. Each stage takes weight off the firm and puts it on the studio, until the beam sits level on the day the site goes live.
Stage 01 of 04
Built with the rules in mind
These pages help you meet the rules your firm works under. They are not legal advice, and the firm reviews and approves them; we change any wording your compliance review asks for as a weekly update.
- Privacy policy
- Terms of use
- Cookie policy with real consent
- Accessibility statement
- Attorney advertising disclaimers
- No attorney-client relationship notice
- SMS consent wording
The plans
- Solo PracticeThe website, fully managed$137/ monthLive in 7 days
- Multi-AttorneyEverything, plus the AI Engine$297/ month + usageLive in 10 days
- Multi-OfficeEverything, plus the Content Engine$747/ monthLive in 15 days
Questions from boutique firms
01Will a small site still rank?
A focused site with deep pages for a narrow practice often competes well for its specific searches, because each page answers one question thoroughly. Articles add depth every week without widening the focus.
02Can the router decline matters we do not take?
Yes. Matter types outside your practice get a courteous on-screen message and are logged in your CRM as referrals, so your team can pass them on without a call.
03Will the design look like every other firm?
No. The site is designed around the firm's own type, color and tone within our system, and the templates page shows the starting designs as they are published.
04Which plan fits a boutique?
Most boutiques start on Solo Practice or Multi-Attorney depending on whether they want the AI receptionist. Both carry the same structure, so moving up later is a change of plan, not a rebuild.
05Is a managed site worth it for a small firm?
If nobody at the firm wants to run the website, yes. The smallest plan carries the same structure and weekly management as the largest.
06Can the site focus on just one or two matter types?
Yes. Depth on what you actually do beats a long list of practice areas you do not take.
07Can we add an attorney later?
Yes. A new profile is a weekly detail update, tagged to the matter types they take.
08Can the site look distinctive?
Yes. The design is made for your firm, not chosen from a gallery.
Talk to the studio
From $137 a month, live in 7 days, build fee invoiced after launch. Book a demo, or email the studio and a person replies within one working day.